Whirlpool Focuses on Brand Metrics in Every Day Cares Campaign

LAS VEGAS — Appliance maker Whirlpool recently launched its Every Day Cares campaign, built out of consumer insights, says Bill Beck, Senior Director Mass Brands & Channel Marketing, at Whirlpool in an interview with Beet.TV from the CES show. The campaign consists of TV, social, and digital, with online video as one of the centerpieces. The […]

 

Satisfying Readers Is Key To Content Marketing: Digitas’ Mark Book

CHICAGO — DigitasLbi’s “Perceptions Of Care” video campaign for Whirlpool has won rave reviews from ad watchers, after the agency worked with popular web publisher Upworthy to craft the campaign as a pair of videos. The campaign has generated some hefty social media views. So what was the secret? “It has a real brand product […]