TV Upfronts Are Here To Stay: Videology’s Jamboretz

VIEQUES, PR — As the technology used for trading display ads programmatically has made in-roads in to digital video, many in the industry also expect the same thing to happen in good ‘ol television. But hold your horses. Whilst many tech vendors are trying to usher a tradable marketplace economy in to television ad buying, […]

 
 

Solving Foundational Capabilities Paves The Way For Best Use Of Data: Disney ABC’s Dean

VIEQUES, PR – Disney ABC Television Group wants to expand the definition of “data” beyond the delivery of impressions or selecting shows, dayparts and units. It’s part of a holistic approach that leverages the company’s immense store of information across all of its assets. This requires looking beyond audience targets and encompassing data from set-top […]

 
 

605’s Dolan: Lots Of Moving Pieces To Audience Targeting And Measurement

VIEQUES, PR – Although consumers may perceive video content as being no different than traditional linear television programming, programmers and providers should try to look at things across a comprehensive ecosystem. The key word is “try.” This not to say that a common sales and measurement currency is in sight and, in fact, it seems […]

 
 

NBCU’s Optimization Offerings No Longer Limited To Upfront Or Scatter Buys, Says Colella

VIEQUES, PR – It would be an understatement to say that NBCUniversal is going all in on audience targeting and guarantees. Not only has the media giant committed to making up to $1 billion of its inventory available for guarantees in this year’s Upfront season, it’s switched all of its optimization offerings to “always on,” […]

 
 

Videology Sees Linear TV Ads Grow Programmatically

VIEQUES, PR — Traditional linear TV may not be internet-connected, but that doesn’t mean so-called “programmatic technology” cannot be used to better target TV ad buys all the same. Over the last year, Videology, a company providing software for addressable advertising across TV and video, saw a 840% increase in the number of linear TV impressions available to be […]

 
 

MediaLink’s Spiegel: New Audience Targeting Useless Without New Measurement Metrics

VIEQUES, PR – As Managing Director at MediaLink, Matt Spiegel attends more than his share of conferences and hears more than his share of jargon. So he’s heartened that much of the discussion at this year’s Beet.TV Executive Retreat was about business outcomes. “We’re having the business impact conversation, which I think is great,” says […]

 
 

Addressable TV Innovation Will Start in Europe, Invidi’s CEO Dave Downey

MIAMI — In the future, advertisers could reach individual households with customized, targeted TV ads. In fact, that future is already happening. It’s called “addressable TV”, and recent estimates of the number of addressable US TV households count about 45m properties. So what’s next in the addressable journey? Beet.TV convened a panel of leading exponents to offer […]

 
 

The ‘P Word’ & The Automated Future Of TV: A Panel Debates w/ Videology, Clypd & DataXu

If programmatic advertising technology means automation, what place does programmatic have the in the increasingly digital TV business? Unlike the typical picture of programmatic which most people have, TV ads are sold upfront, ahead of time, rather than in real-time. What could TV possible want with programmatic. A panel convened by Beet.TV discusses the options… […]

 
 

No Point In Point Solutions For Videology’s Jamboretz

LONDON — When you are facing the challenge both to beef-up your technology capability and to roll out across channels at the same time, should you pick multiple tools that can help each deployment, or one that claims to do it all? Many tech vendors these days are fond of boasting their “end-to-end” status, claiming to be able […]

 
 

Start ‘Em Young: Affinity Is Born Early: Videology CEO Ferber

MIAMI — You may find yourself deciding between two cars, or cans of beans or a hotel chains this week. But when did your judgements about the brands involved really begin? Earlier than you might think, according to one ad-tech exec helping brands capitalise on targeted video and TV ads. In fact, in a world increasingly dominated […]

 
 

Gaskamp On Videology’s Transition To A SaaS Business

MIAMI — It’s become known as one of the major video ad-tech platforms on the block, allowing publishers and ad buyers to plan and executed targeting campaigns using an online dashboard. But Videology didn’t start here. Nearly a decade ago, things were a little more hands-on – and the company had to hold its customers hands […]

 
 

Now Car Makers Can Find Specific Customers On TV, Through Videology

MIAMI — The auto industry is a pretty specific one. Despite the end products being badged by just a handful of marques, it is individual local dealers, and not the brands themselves, with whom customers end up transacting. Not only that. Despite copious research being carried out online, most purchases are overwhelmingly still made on the forecourt, […]

 
 

Outstream Ads Solve Quality Supply Problem: Videology’s Jamboretz

CANNES — The emergence of an ad format that can bring more video advertising, even where there was no video content, heralds a new era of business, according to an executive in the ad-tech space. Video advertising platform Videology’s chief commercial officer Ryan Jamboretz is talking about “outstream”, the format which inserts auto-playing video ads between […]

 
 

Videology Eyes Programmatic’s Missing 99% With AT&T Deal, CEO Ferber explains

The emergence of programmatic ad trading technology in to digital video and TV has not yet garnered as many dollars as it has conversation. But that could change with deals like the one Videology has struck to power programmatic linear TV ads for AT&T. Announced last week, the deal will see AT&T allow a group […]

 
 

Tech Stack ‘Fiefdoms’ Will Consolidate, According To MediaMath, Videology & Google

VIEQUES, PR — Over the last few years, we have seen an avalanche of new advertising technology solutions come to market, all helping marketers reach consumers – and, arguably, all making their job even more complex. Now we may see an accelerating flurry of mergers and acquisitions, as larger players gobble up vendors to streamline the ecosystem again, a panel convened […]

 
 

US Election Will Drive Programmatic Momentum: says DashBid, MediaMath, Rubicon Project, SpotX & Videology

VIEQUES, PR — Programmatic advertising is expected to consolidate its place at the advertising table in the campaign for the upcoming US presidential election. Ad spending in the upcoming presidential election could trump the last poll by 20%, reaching $11.4bn, with digital breaking the $1bn barrier, according to a Borrell Associates forecast. And programmatic video could […]

 
 

Can Programmatic And Guarantees Exist In Harmony? Answers from GroupM, Google, MediaMath, Target and Videology

VIEQUES, PR — So-called “programmatic” advertising – techniques for refining and automating advertising trading – grew up around real-time bidding, the instantaneous transactions that seem anathema to traditional upfront ad sales. But, as the technology has matured, it has also begun to allow for old-fashioned-style upfront buys – with all the added efficiency of programmatic. A panel […]

 
 

Adobe’s TVMM Is First OTT TV SSP: Videology’s Gaskamp

LAS VEGAS — Back in December, Adobe updated its Primetime ad platform with TV-buying capability, dubbed TV Media Management (TVMM), powered partly by Videology. The feature aims to let broadcasters plan and package up ad slots in their over-the-top (OTT) offerings. So, what is the big idea? “The content emerging on all of those platforms is premium content […]

 
 

Marketers Need to Build Brand Affinity for Years, Videology’s Ferber says

LAS VEGAS –Marketers need to ensure that they are reaching consumers not only at the moment of purchase, but years before when they are beginning to develop affinity for products, says Scott Ferber, Chairman and CEO of Videology, in this taped interview from CES. For example, if a car buyer first hears about a Lexus when the […]

 
 

IP-Delivered Live TV Programming Accelerating in Living Room, Adobe’s Helfand

LAS VEGAS – IP delivery of live TV programming via OTT devices is surging: So called “TV Everywhere” consumption has moved from primarily via mobile devices to the living room. In the last twelve months OTT device viewing has gone from under 10% to some 25% of live streamed content, says Jeremy Helfand, Vice President, Adobe […]

 
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