Video Must Connect with Consumers “In the Moment,” McDonald’s Sosti Ropaitis

CHICAGO — The next tactic for brands in video in 2013 will be to deepen ways to connect with consumer in the moment, says Sosti Ropaitis, Global Director of Digital Engagement at McDonald’s, in a panel discussion for Beet.TV “If we start with the consumer mindset of investing time to watch a video it has to […]