vibrant media
Vibrant’s Quli: Marketers Must Romance The User
Marketers are moving from thinking of their brands as a transaction destination to engaging consumers wherever they happen to be, says one ad veteran exec. “Marketers, back in the day, wanted to drive traffic online,” Vibrant Media global accounts and marketing SVP Ariff Quli tells Beet.TV during the Consumer Electronics Show. “The goals have changed […]