Verizon Media Tools Up For Interactive Future: Markman

LOS ANGELES – Its own ad-tech stack was already gargantuan, now Verizon Media is widening the set of tools it offers to third parties. In an announcement, the company launched new features for publishers via its media platform: Verizon Media Smartplay Prebid: Helps offer more inventory, for faster auction and for better prices, using prebid […]

 

Ad Buyers Need Help On OTT Ads: Beet Retreat Panel

SAN JUAN, PR — The new TV landscape offers advertisers the opportunity to better plan, target and measure their campaigns, in a manner more reminiscent of digital marketing. But how are advertisers adapting to the palette of options presented by OTT (over-the-top) and connected TV delivery? In a panel called “Buy-Side Perspectives – The Big […]

 

Brand Safety and Customer Trust Are Key to Good Advertising: Verizon Media’s Lucas

Verizon Media’s data strategy is built on customer trust. The company, which owns media titles including Yahoo News, Yahoo Sports, Huffpost, TechCrunch and Engadget, has content at scale second only to Google and ahead of Facebook, according to Jeff Lucas, Verizon Media’s head of North American sales and global client solutions. That positions it between […]

 

Verizon Media’s Multi-Layered Data Offering: Lucas

It’s the mother of all roll-ups. Engadget, TechCrunch, HuffPost, AOL, Yahoo, Flurry, Verizon and a host of other media properties, all part of what once was called “Oath” and is now just “Verizon Media”. But how do advertisers take advantage of that mega media platform, and what exactly is Verizon Media’s offering? In this video interview […]

 

Scale & Telco Ties Help Challenge Google: Verizon Media Group’s Lucas

LAS VEGAS — What do you get if you add together Engadget, TechCrunch, Huffington Post, AOL, Yahoo, Flurry, Verizon and a host of other media properties? A media megalith that, at first, was dubbed “Oath” and, since January, is just plain “Verizon Media Group”. As a media proposition, what does a beast with such breadth […]