upworthy
Satisfying Readers Is Key To Content Marketing: Digitas’ Mark Book
CHICAGO — DigitasLbi’s “Perceptions Of Care” video campaign for Whirlpool has won rave reviews from ad watchers, after the agency worked with popular web publisher Upworthy to craft the campaign as a pair of videos. The campaign has generated some hefty social media views. So what was the secret? “It has a real brand product […]