FreeWheel Plugs In Videology Ahead Of Upfronts: Rothwell

AUSTIN — Comcast-owned ad tech platform FreeWheel is plugging video ad tech peer Videology in to its platform, to help advertisers buy programmatically through its FourFronts program, an extension of its private marketplace. FourFronts enables marketers and agencies to reserve video inventory with publishers via FreeWheel. “We see it as very important with the upfront season coming up for […]

 
 

‘Programmatic Upfronts’ Will Rise: Comcast’s Holmes

So-called “programmatic” ad-trading techniques may be more commonly associated with fast-moving, low-tier ad slots than with premium TV slots that are fought over months in advance – but the former can serve the latter, too, says an ad exec. “In the TV world, there is a very different supply and demand dynamic,” Comcast Cable’s advanced advertising […]

 
 

Advertisers Pull TV Spend As Viewers Move Online: OMD’s: Karo

CANNES, France —  Advertisers will spend less on US broadcast TV this year because viewers are moving gradually to other platforms, according to media agency OMD’s regional boss. “We will end up seeing US upfront total spend being slightly down versus a year ago,” OMD US CEO Monica Karo tells Beet.TV. “That is this natural progression […]

 
 

Simulmedia Making Its TV Upfronts Debut

Dave Morgan says  Simulmedia, is taking an important step by participating in upcoming US TV ad-buying upfronts for the first time. “It’s been something we’ve watched from the sidelines as a spectator,” Morgan tells Beet.TV. “For the first time, we have positions on both the sell side and the buy side.” Simulmedia brings an avalanche of […]