UM Worldwide

With software makers clamping down on use of device identifiers for advertising purposes, it seems like the fabric of digital advertising is being torn up, leaving ad agencies scrabbling to cook up alternative routes to audiences. For one agency digital chief, what comes after identity comprises three approaches: An “agnostic” approach to alternative solutions. Embracing […]

In the era of social distancing, avoidance may be the order of the day. But that shouldn’t be the case when it comes to advertising against news. Interpublic’s UM Worldwide has become the latest agency in a procession of industry players to counsel advertisers against blacklisting news publishers during the COVID-19 pandemic. In this video […]

Subscription video-on-demand services are booming, as a new generation of viewer decides the combination of at-your-service TV without commercial breaks is worth paying for. That growth, coupled with networks’ reduction in linear ad times, seems to put advertisers in a tricky fix – if the size of the ad hole is diminishing, where do ad […]

The growth in subscription, ad-free media services like Netflix is forcing brands to look at alternative messaging formats in a land where, once, they enjoyed ad space between content. News has become an increasingly attractive environment. That is according to one agency content chief who helps the brands find the best way to meet their […]

COLOGNE — This was the year that a Mindshare division launched an initiative to personalize advertisements – but also when Google removed personalized ads from within Gmail. The promise of personalized ads has rumbled on for a long time. But the work involved, and even the ethics, are still playing out for many. UM Worldwide’s […]

A world without friction or seams probably won’t ever happen, even though consumers seek it constantly. In the meantime, marketers need to focus on the technologies that are showing signs of progress, whether it’s with augmented/virtual reality, artificial intelligence or eyeglass video. “I think one of the challenges that we’ve still got with that technology […]