Turner’s Speciale On App Partnerships, Honing In On Network Fans

BARCELONA – You never know where a client-specific initiative will lead in the mobile space. For Turner, a good example is its 2016 partnership with CA Technologies on the CNN Politics app. “That was the first thing we have ever done where we started with the mobile concept and then a lot of the ideas […]

 

Choice And Control Key To Reaching ‘Plurals’ Generation: CN’s Miller

BARCELONA – Being “multiplatform by design” affords Christina Miller a crystal ball view into the wants and desires of Generation Z, also known as the Plurals generation. “We were serving millennials 25 years ago,” recalls the President of Cartoon Network. So what’s the difference? While millennials were digital natives, Plurals are mobile natives with an […]

 

Turner’s Martin On Content, Distribution And The Potential Of An AT&T Matchup

BARCELONA – As Turner continues to reinvent itself from the inside out, its Chairman and CEO sees the media giant becoming a “fan engagement company” to better monetize content. In this interview with Beet.TV at the Mobile World Congress, John Martin discusses Turner’s ongoing investments in data-enabling technology, partnerships with new distribution players and the […]

 

‘Mobile Throughout’ Is New Planning, Activation Mantra: Starcom’s Donohue

BARCELONA – When it comes to overall advertising campaign planning and execution, “mobile first” should morph into “mobile throughout.” It’s the most effective way to engage with mobile device users along their entire consumer journey, says the Global Brand President of Starcom Worldwide. Lisa Donohue offers this observation as she attends the Mobile World Congress […]

 

Netflix Boom Give Advertisers An Audience Blindspot: Turner’s Shimmel

It added another 1.93mn US subscribers in the last quarter alone, and expects to hit around 50mn in the States by the time winter is over. Netflix is a TV success story. But the growing popularity of a subscription-driven, ad-free service that keeps its viewing data under lock and key is also bad news for advertisers. Turner chief research […]

 

CES Sessions: 605, NBCU, Turner And Omnicom Explore MVPD Data Sharing

LAS VEGAS – If multichannel video programming distributors won’t share their set-top box data, how do media buyers and sellers expand the practice of audience buying? Not quickly. This is the main takeaway from a Beet.TV panel discussion at CES 2017 focusing on advanced television targeting. Held at held the OMD Oasis at The Venetian, […]

 

Omnicom’s Steuer Hoping To Avoid ‘Hodge-Podge’ Of TV Audience-Buying Methods

LAS VEGAS – In the early 1990’s, advertising agencies began to unbundle their media departments into separate operating units. Now television networks are unbundling their audiences to meet advertisers’ increasing desire for better ad targeting. “Cable programmers have always gone narrow in the sense that their individual networks tended to be much more niche content […]

 

CES Sessions: 605’s CEO Dolan Builds On Cable Industry Roots In Addressable Linear TV

LAS VEGAS – Although the Dolan family sold Cablevision Systems last summer, they have continued to stay close to the industry and are building on their experience in the new venture they’ve named 605. Television programmers and cable operators will be among the first to benefit from 605 CEO Kristin Dolan’s longtime involvement with addressable linear […]

 

Omnicom Experimenting With Versioning Of TV Ads In National Units

LAS VEGAS – Until addressable television advertising achieves greater national scale with less system-by-system logistics, what excites Omnicom Media Group’s Chris Geraci is the potential versioning of commercials. It would involve having versions of creative within a national commercial unit to appeal to different households. “We’re just beginning to experiment with one company that’s involved […]

 

Turner’s Strober Explains Advanced Linear TV Audience Targeting

LAS VEGAS – Turns out you don’t have to be on Wall Street to run a futures market. It’s happening every day in the traditional linear television business, according to Turner’s EVP of Client Strategy & Ad Innovation. “Unlike digital, we’re actually working in a futures market,” says Michael Strober by way of explaining Turner’s audience […]

 

CNN, TBS And TNT Following Viewers To Emerging Distribution Outlets: Turner’s Johnson

MIAMI – While CNN mines new and younger-skewing distribution outlets to future proof itself, TBS and TNT want to re-aggregate audiences at some of the very same nascent channels. To Turner’s Nick Johnson, it pays to view the media landscape on a continuum. “We have sort of these mature off channel distribution points that scale […]

 

FreeWheel Co-Founder Diane Yu: Big Tech Platforms Need To Be Agile, Anticipate Customer Demands

COLOGNE-Being a big ship that cannot turn quickly is not a ship you want to be piloting when it comes to technology platforms, according to Diane Yu, CTO and one of three co-founders of premium video solutions provider FreeWheel. Unless you are agile enough to grow while anticipating all customers’ demands, “You then fall behind […]

 

Turner Seeks Optimum Length For Fewer, Longer, Better TV Ads, Donna Speciale explains

Viewers don’t like too TV many ads. That’s the realization CNN owner Turner has come to, one of several media organizations now responding to negative consumer sentiment about the way content is funded. Turner’s solution – fewer, longer, better ads. That’s why, in October, it said it will halve the number of prime-time ads on […]

 

Rubicon Project has Programmatic Pacts with News Corp and Viacom, now Turner

LONDON —  Rubicon Project, an ad automation platform, has inked new deals in the past three months with major publishers including News Corp., Viacom and Turner to handle global private exchanges for them, says Oliver Whitten, VP and Commercial Director for Rubicon in an interview with Beet.TV. “We are seeing premium sellers embrace the technology across mobile, […]

 
1 2 3