The Trade Desk’s Sims On Video Explosion & Agencies’ Role

SAN FRANCISCO — Brands are rushing to spend on advertising in connected TV platforms – and agencies remain important to helping them do so. That is the view of one of the leading ad-tech platforms helping to inject ever-more video in to its historic programmatic operations. “Connected television spend on our platform from Q4 2016 […]

 
 

The Trade Desk Switches On Connected TV

COLOGNE — It is a latter-day addition for the ad-tech firm which helps create marketplaces and leverage data, but The Trade Desk is now full-swing focused on profiting from the over-the-top TV advertising opportunity. Speaking with Beet.TV in this video interview, The Trade Desk inventory partnerships SVP Tim Sims explained the company’s thinking. “One of the […]

 
 

Spotify’s Programmatic Deals Make Ads ‘Immersive’: The TradeDesk’s Sims

So far, the discussion of so-called “programmatic”, automated digital advertising trading has centered on online display and video advertising. But what about advertising in content that no-one can see? Programmatic trading has already come to a number of audio platforms – Xaxis enabled an audio offering last year. And now one of the biggest out there, Spotify, has enabled the technology, […]

 
 

OTT Most Exciting Part Of Programmatic TV: Trade Desk’s Sims

SEVILLE — Dozens of ad-tech vendors are gathering around the $70bn+ US TV advertising industry like bees to a honey pot, hoping to enable even a tiny fraction of those ad buys on TV’s journey to a promised programmatic future. But we’re not there yet. That’s why, when Tim Sims imagines the spectrum of things […]