Emerging: ‘Offline Retargeting’, Marrying Physical And Digital, Bannerconnect’s Geenen explains

SEVILLE — By now,┬ápeople know all about ad retargeting – the practice through which ads for products you have viewed online follow you around the web. But what if┬áthose products followed you out of a store, through the shopping mall and in your car home after a visit to your local shop? That’s what Bannerconnect […]