TikTok

TV may have long been king of the hill in the advertising world – but TikTok is coming out hard with new ad products, boasting to be more effective than a raft of traditional and digital ad options. Amongst the platform’s announcements this week: Shop Ads, extending to TikTok Shop. Video Shopping Ads available with […]

LAS VEGAS — TikTok has transcended being just a hub for dance challenges and youthful exuberance; it’s now a cultural powerhouse with over 160 million monthly active users in the US alone. Advertisers are taking note. TikTok is expected to take up to 2.6% of total digital ad spend worldwide in 2024, eMarketer forecasts. In this […]