the trade desk

In the last year and a half, yet another new tech terminology has popped up in digital advertising, as platforms try to fix and enhance some of the wonkier off-shoots that programmatic has wrought. In “header bidding”, rather than publishers entertain bids from multiple bidding sources in a “waterfall” sequence, they can see them all […]

SEVILLE — Dozens of ad-tech vendors are gathering around the $70bn+ US TV advertising industry like bees to a honey pot, hoping to enable even a tiny fraction of those ad buys on TV’s journey to a promised programmatic future. But we’re not there yet. That’s why, when Tim Sims imagines the spectrum of things […]

FORT LAUDERDALE — The company has lately been placing high on lists of the best places to work and the fastest-growing companies in America. Now Trade Desk advanced TV sales director Matt Mitchell tells Beet.TV in this video interview: “We are very close to releasing a self-service UI for executing programmatic TV buys. “We’re using a number of data sources […]

TV may not yet be fully addressable to advertisers in the same way the internet is, but that isn’t stopping a collection of platform operators and ad tech vendors from trying to make it a reality. The Trade Desk, a demand-side advertising platform, is working to bring more ad targeting to Roku, the connected TV […]

COLOGNE — Static display banners may have been the first ad format to undergo the “programmatic” ad-trading revolution – but the spending there will be dwarfed by video’s adoption of the techniques, says one exec working in the field. “Display is essentially the dress rehearsal. Television and video is where all the money is at,” buy-side […]