Direct-To-Consumer Video Offerings Slated to Grow, thePlatform’s Roberts

Expect a rash of direct-to-consumer over-the-top offerings from networks and broadcasters in the next year or so, says Marty Roberts, co-CEO of thePlatform in an interview with Beet.TV. “Networks and broadcasters need to establish a direct relationship with the audience,” he says, and direct-to-consumer offerings let them do just that. “We need to watch their viewing […]

 

TV Everywhere Authentication Rates Improving, Marty Roberts of thePlatform

In-home, improved authentication protocols can dramatically improve the consumer experience for TV Everywhere, says Marty Roberts, co-CEO of thePlatform in an interview with Beet.TV. In some cases, log-in failure rates are north of 40% and that’s too high to be sustainable. However, when multichannel video providers implement so-called “in-home authentication” success rates are hitting 80% to […]

 

‘TV Everywhere’ is Growing Quickly, says Comcast’s thePlatform

Digital viewing of videos on digital devices by cable and satellite subscribers, known in industry parlance as TV Everywhere, is growing at a rapid clip this year, says Marty Roberts, Senior VP of Sales & Marketing at thePlatform in an interview with Beet.TV at the recent VideoNuze event in New York. thePlatform is serving about 150 to […]