News Business Needs Both Advertisers & Subscribers: NYT’s Howard

Five years ago, in an excoriating and self-flagellating internal report, The New York Times gazed hard at its navel – didn’t like what it saw. “We are not moving with enough urgency,” said The New York Times’ leaked Innovation Report. “Our journalism advantage is shrinking as more of these upstarts expand their newsrooms. Many (of our […]

 

Ecommerce Joins Other Verticals In Embracing Guaranteed Programmatic Deals: The New York Times’ Sara Badler

Retailers and ecommerce companies have joined verticals like high-end fashion and luxury in embracing programmatic digital advertising buys, increasingly attracted by audience guarantees. “Ecommerce has definitely grown into a major business,” says The New York Times Director of Programmatic Advertising, Sara Badler. Under Badler’s direction, the Times is making a major push to expand its […]

 

New York Times’ Sara Badler: Taking The Direct Programmatic Sales Route With Few SSP’s

Sara Badler is quite direct when discussing programmatic advertising at The New York Times. Much like the Times itself. “We are still very much a direct business. We are a programmatic direct business,” Badler, who is Director, Programmatic Advertising for the Times says in this interview with Beet.TV. One thing that distinguishes the Times is […]

 

Y&R’s Sable Sees A ‘Golden Age’ Of Content, Questions Hyper Targeting

Technology has done amazing things to create a variety of ways people can consume premium television content, helping to spark a “golden age” for content creators. But is the same technology and the data it enables encouraging the hyper targeting of audiences just because the capability exists? David Sable is quick to point out that […]

 

Cheddar Expands Presence In TV Bundles, Steinberg explains

HOLLYWOOD, Florida – Anyone over the age of 60 probably hasn’t heard of Cheddar TV. Which is entirely the point, according to its Founder & CEO, former BuzzFeed executive Jon Steinberg, whose plans include activation within two more popular TV bundles in the coming months. “I saw nobody recreating the MSNBC, CNN, CNBC for people under […]

 

New York Times VR App Has ‘600,000 Users’, Wins Cannes Award

CANNES — It’s not even a year since The New York Times, a stalwart of text publishing, bowed a virtual reality app for VR-enabled mobile phones, showcasing reporting in 360 degrees. Already, NYTVR has 600,000 users, a company executive tells Beet.TV. “We never could have imagined how big it would become,” said New York Times advertising and innovation […]

 

The New York Times in Production Pact with IAC’s Vimeo

The New York Times is expanding its video production  with some 30 series and has syndication relationships  in place with AOL, YouTube, NDN and Yahoo.  Now it is has a joint production project with a big partner in IAC’s Vimeo, says Rebecca Howard, General Manager of Video at The New York Times, in this interview […]

 

New York Times Launches New App with Dedicated Editorial Staff

The launch of NYT Now, a new App from The New York Times, marks the first time the paper has committed a staff of editors to organize and update a mobile App. Unlike the paper’s main App which surfaces most of the Times’ stories, the new one presents a stream of  selected news in continuos […]