Tatari’s Schonfeld Wants To Unlock Programmatic TV’s ‘Black Box’

MARCO ISLAND, FL — The irony about a digital medium which should be able to gather refined data? Too many of the signals are still not yet strong enough. That’s according to one software firm which wants to make programmatic TV advertising measurement and reporting everything it was supposed to be. In this video interview […]


Tatari’s Todd Gordon: Audience Matters, But Ultimately It’s About Campaign Performance

According to the accepted depiction of the marketing “funnel”, television is a medium marketers best use to drive initial brand awareness. But that is only because, without access to return-path data, TV has never been able to boast the kinds of user attribution that new digital media do. Now that TVs have got connected, however, […]