How Multi-Currency Happens: Comscore’s Gotch On Up-Skilling & Embracing Local Change

CANNES — The last couple of years has seen a veritable Cambrian explosion in alternative TV currencies. Right now, many a broadcaster is implementing a solution to add to or replace Nielsen for the multi-platform world. In this video interview with Beet.TV, Tara Gotch, EVP, Commercial, Comscore, explains what that roll-out entails, and why it is […]