More European Ad Pool Alliances Gathering: RTL’s Coruble

LONDON — Across Europe, in multiple media industries, what once were competitors are coming together, forming a variety of ad sales cooperatives in a bid to pool inventory they hope can match the vast scale of Google and Facebook. In another such initiative, French TV channel operator M6 is teaming with rival TF1 and public […]

 
 

RTL Building A European Union Of Video Ad Sales On Top Of SpotX

In a world of fragmentation, partisanship and increasing separation, there is an untold story of cooperation in the media business. Around the world, operators are coming together in partnership, seeking scale to fight common challenges. That is what Germany-based broadcast group RTL is doing with more than 400 partners. Its Adconnect unit is an ad […]