Touchdown! Civolution Uses Super Bowl Moments To Trigger Online Ads
FORT LAUDERDALE — NFL’s annual Super Bowl may be renowned for generating vast sums in advertising revenue on TV. But that requires a big budget – what if the TV broadcast could trigger a downstream bump in advertising buzz online? That’s the technology which data and watermarking vendor Civolution is deploying for Sunday’s game between […]
Sports Is Catching Up With Hollywood In IPTV: Diffusion’s Espelien
LAS VEGAS — Rights restrictions traditionally have made it a challenge for many a digital platform to grab content. But Diffusion Group senior analyst Joel Espelien says one TV content type is lagging behind the others. “We’ve seen the rise of entertainment programming making it on to multiple screens – but we didn’t really see that with sports,” he tells […]
Networks Set To Fight Leagues Over Online Streams: Analyst Sweeting
LAS VEGAS — Broadcast networks, peeved that TV audiences are moving to platforms for which they don’t have big live sports rights, are likely to try negotiating hard when rights are due for renewal. “Broadcasters have paid godawful sums of money,” Paul Sweeting, a media analyst who consults through his own Concurrent Media Strategies and writes for […]
Friend MTS’ Video Fingerprinting Will Take Child Porn Offline
Online video fingerprinting technology will be used by child porn police to seek out and take down the offensive material from the internet. Birmingham, UK-based Friend MTS says it has “donated” its F1 fingerprinting system to the International Centre for Missing and Exploited Children. Once enforcers have found child porn videos, they will encode the videos […]
Time Warner’s Bleacher Report Goes ‘Mobile-First’ For Sports Video
Desktop devices took an early lead when team-based sports news publisher Bleacher Report launched its video initiative two and a half years ago. Now the handheld has drawn level on points. “Mobile has caught up,” video VP Bill McCandless tells Beet.TV, adding that mobile traffic sometimes trumps desktop for Bleacher. “Because it’s weekend-driven, we see mobile […]
Perform Group’s Wilson: TV Metrics Work For Online Video Buyers
LONDON — For a medium so dependent on digital data, it is no wonder the internet has lately seen the rise of super-targeted, highly-efficient “programmatic” ad-buying. But that hasn’t stopped the re-emergence of old-style TV ad-measuring metrics like gross rating point. “When you’re in TV, you’re told ‘there’ll be no such thing as TV’,” sports […]
ESPN Has Big Hit with Women’s Soccer, Online and on TV
Wednesday's semi-final World Cup soccer match between France and USA generated 450,000 unique video views on ESPN3.com, the company said today.
NFL Ups its Digital Game with Mobile, Live Streaming and Subscription Services
Though it only has two years of online video availability under its belt, the NFL is in the game for new media opportunities.
Microsoft Readies Silverlight for Offline Use: Adobe’s Flash Heading to Smart Phones
NBC Sports will announce plans today to use Microsoft Silverlight as the software for Web viewing the Winter Olympics Games in the United States.