Discovery Joins Fight-Back As Consumers Shun ‘Egregious’ Ads

CANNES — The growing visibility of online ad blocking, believed to be a response to excessive ad volume, is giving rise to advertiser worries about overly aggressive advertising across all media. Even TV is getting twitchy about viewers’ response to the way it programs advertising – something Discovery Communications ad sales EVP Sharon O’Sullivan says she has noticed. “With traditional […]