Streaming Podcasts vs Downloads: A Big Reset of the Medium, Driven by Spotify

Since its inception, the distribution of podcasts has relied on a downloaded file, sent to users via RSS feed.   But that system has limitations in understanding consumption.   It’s akin to delivering a magazine but not knowing if it was opened or read. Spotify’s platform for podcast distribution is streaming as it is for music.   The […]


Listen Up: Kegelman’s Spotify Puts Multi-Platform User Data To Work For Advertisers

“Reach people as they cook, study, travel, work out, stream what they love.” That is Spotify’s sale pitch to advertisers. The music and podcast service clocked 185 million monthly active users supported by advertising in Q3 2020 – 31% up on the prior year – as it made €185 million from advertising,  equating to a […]