Let’s Get First-Party Started: Havas Media’s Mann On Brands’ Data Activation

In the space left by the erosion of digital audience identifiers, brands in 2020 realized they needed to pivot to using first-party data, that which they hold on customers and prospects. But, whilst they understand the principle behind using their customer database in ad targeting, it’s not so straightforward. In this video interview with Beet.TV, […]


OTT Mobilizes Buyer Behavior: Havas’ Mann

Over-the-top TV services are booming, and marketers are scrambling to understand how a new world with so much ad-free subscription TV can add up to an opportunity for them. But, in that sizeable portion of OTT which remains ad-supported, an emerging strain of strategy thinking is this – OTT doesn’t just offer hope of precise […]