GroupM’s Warner Hopes Consolidation Will Clean Ad Supply Chain

It is barely a year since a hard-hitting ANA report blew the lid off practices in which US advertising agencies were accused of keeping up to 20% of clients’ media budgets for themselves after engaging in “pervasive” kick-backs and rebates. Some agencies have sought to demonstrate they are cleaning up not only their own practices but also […]

 

Holiday Video Shortage Will Spur Out-Stream Video Ads: Xaxis’ Warner

A new kind of video advertising format could pick up this coming holiday season, as ad buyers look beyond usual pre-roll inventory in a market that still suffers from supply problems. So-called “out-stream” video ads, as introduced by Ebuzzing and Teads, don’t play in video windows before video content; they play between text paragraphs, meaning […]

 

“Rising Star” Formats Can Be Programmatic: Xaxis’ Warner

Automated trading of standard online display ad units is becoming commonplace. But fancier, more engaging new ad formats can also now benefit from this technology. “IAB rising star units are often though of as upper-funnel, very branding, engaging tactics that aren’t associated with programatic,” says Sarah Warner, trading manager of GroupM’s programmatic unit, Xaxis. “But we can […]