Streaming Ad Market Needs Greater Transparency: Horizon Media’s Samantha Rose

SANTA MONICA, CA – Regular viewers of connected television are familiar with the phenomenon of seeing the same commercial too many times during the same program. They may also see ads that are in the wrong language or seem geared toward a different demographic group. These incidents underscore the need for greater transparency in the […]


Programmatic Deals Are Bigger Part of This Year’s Upfront: Horizon’s Samantha Rose

Automated buying and selling of television advertising this year is a bigger part of negotiations among advertisers, agencies and media companies during the upfront sales season. As marketers seek to secure ad placements on network television for the next year, programmatic deals are more prominent. “We’ve seen a pretty big shift this year with programmatic […]


National Addressable Enablement & Back-On-Track Outcomes Excite Horizon Media’s Rose

If fragmentation was the price of scale, would you take it or leave it? That’s the question many buyers of over-the-top (OTT) TV ads have been asking themselves. But, as more opportunities are lit up to deliver targeted ads across the entire US, some are swallowing the challenges – whilst hoping for a more straightforward […]


The Past, Present and Future of Deterministic Data and Addressable Advertising

Data has reshaped the buy and sell sides of the advertising industry, as traditional channels begin to adopt digital tools. This shift in dynamic has meant the industry has had to evolve as well, and Spectrum Reach and Horizon Media are two such companies rethinking their strategies in a period of ongoing change. At the […]


Horizon Media’s Rose: Don’t Underestimate Linear TV

What’s the best way to stay on top of advertising trends in television? In a conversation with Beet.TV at the Beet Retreat in New York City hosted by Horizon Media, Samantha Rose, senior vice president of video at Horizon Media says that it takes having conversations with different figures across the industry as well as […]


Balancing Ad Investments, Frequency Across Linear & OTT: Horizon’s Samantha Rose

Managing advertiser’s television spending and ad frequency at the same time in the OTT world is still quite complicated. “It is very disparate and there are a lot of different options. We’re not looking at a singular GRP anymore,” says Horizon Media’s Samantha Rose. Despite early skepticism about the potential for ad-supported OTT services, they […]