Web Originals from Netflix, AOL, Crackle Get Emmy Nods

Netflix, AOL and Crackle were among the digital-first video producers to get recognized with a slew of Emmy nominations which were announced yesterday.   Netflix received several nominations for its big budgeted series.    In the category of Outstanding Short-Form, Nonfiction Program, Crackle’s Comedians in Cars Getting Coffee and AOL’s  Park Bench With Steve Buscemi, […]

 

AOL Announces 16 Video Shows In 2014 NewFront Slate

AOL is touting 16 new video series to advertisers at its 2014 NewFronts event in Brooklyn. Leading the slate, Making A Scene With James Franco will see the actor-director and friends re-make much-loved scenes from old movies. “They’re going to re-do them with a twist – it’s going to be highly social,” AOL’s video president […]

 

AOL Will Use Nielsen TV Ratings To Measure Its Video Audience

AOL says it will become the first digital publisher to use Nielsen’s TV metrics to quantify its video shows for advertisers – a move that may expose it to comparatively lowly perception by comparison but which could allow it to seek a slice of the $70 billion US TV industry. “We are the first non-TV-originated […]

 

AOL’s Harnevo: Branded Video Will Boom As Pre-Rolls Wane

Pre-roll adverts are the largest slice of AOL’s video advertising revenue – but the outfit nevertheless thinks the format will be challenged. “Pre-rolls are the majority of what we do, the (TV) assets are already there,” AOL’s video president Ran Harnevo tells Beet.TV. “Acceptance of pre-rolls is going decrease. Brands will have to become publishers.” That is […]

 

AOL’s Harnevo: The Future of Video News is a “Content Exchange”

AOL has built an enormous video syndication platform which produces nearly 900 billion monthly video views for the likes of the BBC News, ESPN, the New York Times, TIME,  and the Wall Street Journal.   This syndication play represents about 60 percent of the AOL’s 1.4 billion monthly streams and is growing quickly, says Ran […]

 

AOL Links with Taboola for Video Discovery

CANNES – AOL has an agreement with video discovery engine Taboola to increase video views both on and off AOL properties, explains Ran Harnevo, SVP for Video at AOL, in this video interview with Beet.TV taped last week at Cannes Lions. We caught up with him in AOL’s roof-top suite of the Majestic Hotel where […]

 

“The DNA of AOL is to Put a Video on Every Story,” Ran Harnevo

AOL is registering rapid growth in video views, now ranked second to YouTube in monthly views according to comScore, thanks in large part to the editorial “DNA” of putting videos in nearly all stories, says Ran Harnevo, SVP for Video at AOL, in this interview with Beet.TV recorded at the Digitas NewFront event. He says […]