PCH’s Bagdasarian: Data at Scale Is a Competitive Advantage for Targeted Advertising

Being a large company in the direct marketing ecosystem is more a blessing than a curse, but it still takes careful strategy to work with advertisers with specific performance needs. In an interview with Beet.TV, Steve Bagdasarian, vice president and general manager of media and monetization at Publishers Clearing House, explains how the organization views […]


PCH’s Heather Macaulay: Audience Engagement and Profiles Drive Results

Most people may associate them with big checks, but Publishers Clearing House has online engagement that equips them with accurate data. In an interview with Beet.TV, Heather Macaulay, head of marketing and strategy at the media company, gave insight into how the company operates. From a marketing perspective, Macaulay says that PCH has a unique […]