Three Levels Of CTV Ad Optimization: Publica’s Antier

PALO ALTO – Connected TV is booming, offering advertisers powers like household targeting, geo-targeting frequency-capping. But, where automated systems book the ads, there is also a risk of creative ending up in undesirable positions. That is why ad server vendors like Publica are working to introduce optimizations. In this video interview with Beet.TV, Ben Antier, […]