Every Second Counts: Why TV Owners Should Measure Ad CPMs Per Second

LONDON, UK — In a world that seems to be speeding up, can TV operators make every second count? James Wilhite, VP of Product, Publica, thinks they should start measuring their TV ad sales success by the second. In this video interview with Beet.TV, Wilhite explains why. Understanding the importance of revenue per second With […]


Agnosticism Can Smooth TV’s Programmatic Path: Publica’s Miller

LONDON, UK — If TV is going to adopt “programmatic” software for selling ad inventory, it’s going to take time, education and provable results. Steph Miller knows the playbook from stints at previous programmatic tech vendors. Now Miller, the new Commercial Director, EMEA, for connected TV (CTV) ad server provider Publica, says she is ready […]


OpenRTB Update Brings ‘Huge’ CTV Upgrade: Publica’s Wilhite

LONDON, UK — Incremental software releases aren’t always considered the sexiest. But, for CTV, a 0.1 bump could be big news. That is according to one man who runs one of the main ad servers for connected TV. In this video interview with Beet.TV’s Jon Watts at Beet.TV’s London summit in December, James Wilhite, Head […]


Let’s Build A Better Ad Break: Publica’s Wilhite On The Server-Side Advantage

LONDON, UK — What will the TV commercial break look like in five years? If James Wilhite gets his way, it will include more innovative formats delivered thanks to ad server-side technology. In this video interview with Beet.TV, Wilhite, Head of Product, Publica, explains how he thinks the traditional commercial break could soon be re-invented. […]


Three Levels Of CTV Ad Optimization: Publica’s Antier

PALO ALTO –  Connected TV is booming, offering advertisers powers like household targeting, geo-targeting frequency-capping. But, where automated systems book the ads, there is also a risk of creative ending up in undesirable positions. That is why ad server vendors like Publica are working to introduce optimizations. In this video interview with Beet.TV, Ben Antier, […]