Addressable Ads Sell in Belgium At Up To 4x Standard Rates: SBS’ Quaghebeur

Rome wasn’t built in a day, and SBS‘ addressable advertising technology wasn’t deployed that quickly either. But, now that the Belgian TV network broadcaster has rolled out its offering to help advertisers target individual viewers, it is finding it can make more money from more advertisers. “We can sell it much more expensively than we […]