Is Viewability A Sideshow? Moat, Ooyala & Eyeview Discuss

VIEQUES, PR — Digital advertisers need a common metric for what constitutes user-viewable video inventory – but they shouldn’t rely on it as the prime driver of their strategy. That is according to a trio of ad-tech execs whose companies help bring some visibility to the problem, but who say the challenge is greater than that. Almost […]

 
 

Moat Video Score And The Evolution Of Ad Effectiveness

VIEQUES, PR — Once upon a time, click-through rate (CTR) ruled supreme, and all marketers wanted to see was a completed click. But CTR is undergoing an assault, as brands worry that a simple click is no longer the whole story and search for an alternative. Put simply, the foundational mechanisms of digital marketing effectiveness are in […]