‘Bigger Than Google’: Meredith’s McCreery On Rebooting Media Sales

The TV industry is embarking on a shift, from the historic method of measuring and selling TV eyeballs using rough “gross rating points” (GRPs) to selling on real viewership, by digital-style impression. Whilst that may seem like a challenge, given local TV’s patchwork nature, Patrick McCreery isn’t daunted. “The reality is, a lot of the […]