Paramount

Paramount’s Travis Scoles: The Upfronts have Quietly Evolved Beyond Price and Volume
Paramount’s Travis Scoles: The Upfronts have Quietly Evolved Beyond Price and Volume
1 Jun 2025
Paramount’s Scoles: Outcomes-Based Measurement Will Dominate, TV Is At the Table
Paramount’s Scoles: Outcomes-Based Measurement Will Dominate, TV Is At the Table
4 Mar 2025
Paramount’s Belmont Wants to See TV Measurement, Transparency
Paramount’s Belmont Wants to See TV Measurement, Transparency
18 Jan 2025
TV Is Everywhere and Data-Enriched: Paramount’s Scoles
TV Is Everywhere and Data-Enriched: Paramount’s Scoles
16 Dec 2024
Paramount’s Scoles: Advertising Is Converging Across Screens
Paramount’s Scoles: Advertising Is Converging Across Screens
4 Sep 2024
Paramount’s Daly Wants To Be The Cultural Compass For Marketers
Paramount’s Daly Wants To Be The Cultural Compass For Marketers
15 May 2024
Premium CTV Takes the Programmatic Stage: Paramount’s Kisling Says Precision Making In-Roads
Premium CTV Takes the Programmatic Stage: Paramount’s Kisling Says Precision Making In-Roads
4 Apr 2024
Identity Is Paramount For Paramount: Scoles Offers Advertisers Real Audiences
Identity Is Paramount For Paramount: Scoles Offers Advertisers Real Audiences
18 Mar 2024
Embracing Change: The Future of Advanced Advertising is Transparent, Adaptable and Exciting: Paramount’s Scoles
Embracing Change: The Future of Advanced Advertising is Transparent, Adaptable and Exciting: Paramount’s Scoles
19 Dec 2023
Paramount’s Travis Scoles: TV Needs to Embrace Complexity While Breaking Down Silos
Paramount’s Travis Scoles: TV Needs to Embrace Complexity While Breaking Down Silos
23 Mar 2023
This Time, It’s Different: Paramount Excited To Take Alt Currencies Beyond Ads
This Time, It’s Different: Paramount Excited To Take Alt Currencies Beyond Ads
16 Feb 2023
Evolution To A Basket Of Currencies: Paramount’s Scoles
Evolution To A Basket Of Currencies: Paramount’s Scoles
25 Apr 2022