OTT Activations In Europe Are Catching Up: YuMe’s Hanks

LONDON — Smart TV sales revenue in Europe jumped 10.2% last year, according to GFU Connections for those TVs have historically been patchy, but now the market looks like picking up. “OTT has been a little behind in Europe than it has in the U.S., primarily because the activation of consumers has been a little slower,” according […]

 

YuMe Household Targeting Tools Rolled out in UK

LONDON – Marketers who use household targeting can allocate their budgets to various screens, depending on which are most used by different consumers, says Owen Hanks, General Manager of YuMe in Europe in an interview with Beet.TV. YuMe introduced its Household Targeting Solution in the UK this fall that lets brands target various members of a household […]

 

YuMe Studying Consumer Behavior Across Screens

LONDON – Media planners are starting to consider video agnostically across all platforms, and the next step will be to understand whether they can reach the same consumers on TV and digital or if they need extended reach, says Owen Hanks, General Manager, Europe at YuMe, in this video interview with Beet.TV. “It’s about reaching your […]