Big Data is Driving Results for Virool’s Global Customers Big and Small

VIEQUES, PR –  Virool, the San Francisco-based video adtech company that provides “outstream” or “in-article” video advertising,  is powering its growth with a data management platform that has 450 million uniques, says Brian Danzis, Chief Revenue Officer, in this interview with Beet.TV He says the company, which had originally focused on building audiences for individual […]

 

News Corp’s Storyful Unit in Content Deal with Starcom Media Group

Storyful, acquired by News Corp in 2013, has for several years been an authoritative tool for leading publishers to find and verifying consumer-generate and various forms of social content.  It has expanded its reach to the advertising world with an agreement with the the giant media agency Starcom MediaVest Group.  The alliance was announced last month. We […]

 

Media Owners Stuck In Past Over Ad Data: Forrester’s Nail

If data is really the new oil, are media operators letting enough of the stuff run to advertisers who are craving it? A new Forrester report, “Solving Digital Video Advertising’s Premium Dilemma“, commissioned by outstream video ad vendor Teads from Forrester, spotlights a disconnect between the two camps. “Media companies talk about the user experience,” Forrester principal analyst […]

 

‘Context Is King’ For Native Video Advertising

CHICAGO — “Native” advertising gathered a head of steam in 2014 but, with as many definitions as there are people trying the technology, what do some leading ad tech execs think makes the concept tick? “There are a lot of different definitions of ‘native’ advertising,” according to outstream ads technology vendor Teads’ US GM Jim […]