OpenSlate Will Expand Video Scores To New Publishers: CEO Henry

The company that provides fine-tuned scores rating 600 million YouTube and Facebook videos for advertisers will soon expand its horizons beyond those two key platforms. OpenSlate’s Slate Score measures content quality, whilst the company also charts videos’ subject matter expertise and brand safety. In this video interview with Beet.TV, CEO Mike Henry says the company […]

 

Publishers Taking Ownership Of Video Brand Safety: OpenSlate’s Foyle

SAN JUAN, Puerto Rico — When people think about “brand safety”, the extent to which it is possible to assess ad inventory for alignment with an ad buyer, they often tend to put the onus on the buyer itself. But don’t publishers also have a duty to better indicate the kinds of ad spots advertisers […]

 

OpenSlate Creating A ‘Safe Version Of YouTube,’ Says COO JoAnna Foyle

Back in 2012, before the words “safe environment” for digital video became industry mantra, a company called Outrigger Media launched OpenSlate. It was a tool to help advertisers target the long tail of video production. Among other things, the company knew “there would come a time in an industry that got hyper focused on audience […]