Netflix

HOLLYWOOD, Florida – Streaming television pioneer Roku foresees ad loads decreasing and, as a result, the value of ads has to increase. “From an ad strategy perspective, we feel strongly that an empowered consumer needs a more relevant and better ad experience than they’ve had historically in TV,” says VP of Advertising & Audience Development […]

LAS VEGAS – While running Information Resources Inc. beginning in 1980, Gian Fulgoni had an insider’s view of the consumer research business. With comScore now measuring some 120,000 Internet-connected devices within U.S. households, he sees the future of media research requiring lots of cooperation and less reliance on panels. The company’s technology is now in […]

Letting consumers opt in to engage with digital commercials in lieu of seeing a full pod of them is just “the tip of the spear” in the quest to replace frequency based advertising, says Fox Networks’ Joe Marchese. “This is where we’d like to end up. But between here and there, there’s a lot of […]

LONDON — What if Netflix started running ads? It is a topic that has previously been debated here on Beet.TV, with one exec betting: “They’re going to have to start to deploy some type of advertising model to recoup some of the revenue that they’re spending on this programming.” A new thorough analysis has shed some hard […]

LAS VEGAS — Rights restrictions traditionally have made it a challenge for many a digital platform to grab content. But Diffusion Group senior analyst Joel Espelien says one TV content type is lagging behind the others. “We’ve seen the rise of entertainment programming making it on to multiple screens – but we didn’t really see that with sports,” he tells […]

SAN FRANCISCO — Netflix is betting more on the use of programmatic buying to help grow its user base and better connect viewers with the shows it offers, says Kathy O’Dowd, Senior Manager of Programmatic Marketing at Netflix during an interview with Beet.TV. She says that as Netflix expands its own marketing with programmatic buying, it focuses on […]

SAN FRANCISCO –  Netflix is embracing programmatic video as a means to raise visibility of Netflix as an entertainment brand –  not as a service which had been the past marketing objective, explains Mike Zeman, Director of North American Marketing, in this interview with Beet.TV Zeman, who joined Netflix last year from the giant media […]

AMSTERDAM — Multi-purpose social TV app Zeebox has spent the last couple of years dreaming up ways to help viewers engage with TV channels and each other. Its latest release helps them revel in shows that aren’t on conventional channels. Speaking with Beet.TV at the IBC show, co-founder Anthony Rose said the Zeebox app, which […]

Netflix, which dominates Internet traffic in the U.S. with as much as 30 percent of bandwidth at peak hours, is shifting from its distribution from content delivery networks (CDN’s), which stream from a central point, to a multitude of “cache” boxes which will be widely distributed to Internet providers who will store high quality video […]