MONACO, Cote d'Azur — While the technology of video ad management has become increasingly sophisticated and there is growing demand for inventory, the success of the emerging media will be determined by the creativity of advertising agencies, says Jason Krebs, Chief Media Officer of Tremor Video.
MONACO, Cote d'Azur — Ooyala, the big video digital services company, is serving in excess of one billion monthly video streams, says Sean Knapp in this interview with Beet.TV.
MONACO, Cote d'Azur — While Europe grapples with turmoil and uncertainty, the tech start-up scene is thriving, says Loic Le Meur, who reports that the number of applications from companies wanting to present at the Le Web conference has doubled from 300 to 600 this year.
MONACO — Yahoo! seeks to expand the footprint of its video programming through Apps on connected TV, on tablets and viewing on a new "second screen" companion viewing App, says Rich Riley, EVP and Managing Director at Yahoo! EMEA.
MONACO — Dailymotion, the giant Paris-based video portal, introduced an Android App this week, along with an enhanced iPhone App.
MONACO — Giving online video viewers the option to select an ad improves the impact by 200 percent, says Tracey Scheppach, EVP & Innovations Director at VivaKi/Starcom MediaVest.
MONACO — With the recent introduction of the Open Graph Platform, Facebook has become a “massive distribution mechanism for video on the Web,” says Christian Hernandez, Director of Platform Partnerships for Europe, Middle East and Africa, in this interview with Beet.TV.
MONACO — Orange, formerly known as France Telecom, is expanding its global offering of IPTV and is using its ownership in Dailymotion to establish video markets where the Paris-based telco giant is not a service provider.
MONACO – YouTube has 200,000 advertisers on the site per quarter and is hoping to have 6-7 million in the future, says Lucas Watson, VP for Global Sales, in this interview with Beet.TV.
MONACO — Bahrainian blogger Esra’a Al Shafei, a key figure in the social media activity around the Arab Spring, has been awarded the Monaco Media Prize by Prince Albert II of Monaco.
MONACO, Cote d'Azur — Television broadcasting is slowly but inevitably moving to a unicast model, where consumers get the programming they want.