Molson Coors

CANNES — As younger audiences increasingly turn to ad-supported CTV platforms for their content, marketers are taking notice. For brewing firm Molson Coors, the shift to CTV is about more than just following the consumer. It’s also opening up new possibilities for branded content partnerships that go beyond traditional advertising. “CTV is obviously beyond a […]

Where does a beer brand go to market when bars are shut and sports competitions are sidelined? In Molson Coors case, down the “rabbit hole”. That is the name the brewer gives to digital media in which audiences can bury themselves away from the pandemic reality. In this video interview with Beet.TV, the company’s North […]