The Future of Advertising is Machine Learning-Driven: Moloco’s Simon

SAN JUAN, PR — In a digital age where artificial intelligence (AI) is the buzzword on every tech enthusiast’s lips, it’s easy to get swept up in the futuristic allure of generative AI. But according to Dave Simon, VP, Strategic Partnerships, Moloco, the true power player in advertising is not as much AI itself, but the machine […]


Navigating the Outcome-Driven Future of Connected TV Advertising: Moloco’s Richardson

SAN JUAN, PR — In the rapidly evolving world of connected TV (CTV) advertising, a seismic shift is underway. According to Jake Richardson, Head of Connected TV at Moloco, the industry is pivoting from traditional measurement-focused approaches towards a more outcome-centric paradigm. In this video interview with Beet.TV, he says the new approach aims to quantify the […]


The Great Advertising Reset: Embracing a Post-Cookie Media Democracy

In a landscape void of cookies, advertisers and publishers are facing what some call the great reset, a moment that’s reshaping how media is valued and measured. Amidst this digital transformation, David Simon, GM of Growth Initiatives at Moloco, radiates optimism about the opportunity for a more equitable playing field across various media forms. In […]


TV Advertising Is Becoming More Performance-Based: Moloco’s Dave Simon

SANTA MONICA, CA – Four companies in the United States this year received 66% of the country’s advertising revenue, data from Interpublic Group’s Magna Global show. Those Big Four – Alphabet’s Google, Meta Platforms, and Bytedance’s TikTok – are pushing other media companies to improve their audience targeting and other performance metrics. “There are […]


Solving Measurement & Satisfying Performance In A World Of Over-Supply: Moloco’s Richardson

SANTA MONICA, CA — Once upon a time, when we talked about video advertising, we talked about a dearth of quality ad inventory supply. Over time, that has emerged to be anything but. Now a glut of supply is a problem facing many. In this video interview with Beet.TV, Jake Richardson, Head of Connected TV, […]


Machine Learning & Retail Media: The Perfect Match – Moloco’s Simon

If new retail media upstarts are the Davids in a battle against tech-giant Goliaths, could machine learning be the sling that helps them topple their powerful foes? David Simon, GM, Growth Initiatives, Moloco, thinks so. Moloco is a retail media platform offering a machine learning-powered demand-side platform (DSP) to ecommerce operators, helping them to open […]


AI’s Under-Hyped Ad Impacts Can Be A Game-Changer: Moloco’s Simon

In a world where everyone is talking about AI, David Simon, GM for Growth Initiatives at Moloco, believes the real transformative technology is often overlooked. While generative AI and chat continue to garner headlines, Simon thinks machine learning (ML), which is the fabric of much of AI, could has enormous potential in relatively unsexy areas […]