Only 20% Of Ads Will Be Addressable, Brands Need A Solution: Yieldmo’s Yavonditte

If you thought Apple’s privacy controls for users posed a challenge to advertisers identifying consumers, wait until Google finally gets around to deprecating cookies. Google may have delayed its switch-off for third-party tracking cookies in Chrome until 2023. But, in this video interview with Beet.TV, Yieldmo’s CEO Mike Yavonditte says the erosion of targetability presents […]