Contextual Ad Targeting Bolsters Brand Safety: OpenSlate’s Mike Henry

The media marketplace has become more fragmented with the proliferation of streaming video and social media platforms, giving advertisers more ways to reach audiences. As targeting becomes more challenging amid greater awareness of privacy issues, the context of ad placements within quality content is regaining prominence. ‘The content side of the equation has become a […]

 
 

OpenSlate Will Expand Video Scores To New Publishers: CEO Henry

The company that provides fine-tuned scores rating 600 million YouTube and Facebook videos for advertisers will soon expand its horizons beyond those two key platforms. OpenSlate’s Slate Score measures content quality, whilst the company also charts videos’ subject matter expertise and brand safety. In this video interview with Beet.TV, CEO Mike Henry says the company […]