Convergence of Ad Transactions Is Moving Forward: Paramount’s Michele Stone

LAS VEGAS – Television programming and advertising are being distributed through the internet with the advent of streaming video to connected devices. But the United States still has a significant broadcasting infrastructure of about 1,400 commercial TV stations. Their adoption of new technologies has been notoriously slow because spectrum is treated as a limited resource […]


Sharing Our Learnings About Currencies Helps TV Ad Market: Paramount’s Michele Stone

SAN JUAN, Puerto Rico – The upfront sales season for media companies this year is expected to include a more diverse group of measurement companies whose data help to set the value of advertising transactions, or what are known as currencies. Media giant Paramount last month distributed a manual at the Beet Retreat San Juan […]