Megan Ramm

Uber Technologies is working to expand its advertising business by touting its unique value proposition to brands. Its ride-sharing and food-delivery apps have geographical and order-history information that can help to determine consumer intentions. “We’re growing rapidly. Our formats are growing rapidly,” Megan Ramm, global director and head of consumer packaged goods partnerships at Uber […]

CANNES – Brands have more ways to lead consumers through the purchase funnel as commerce media provide them with multiple digital touchpoints. These interactions also generate data that can help to sharpen their marketing strategies. In this fireside chat at the Cannes Lions International Festival of Creativity, Brian Gleason, chief revenue officer at ad-tech company […]

CANNES – Uber Technologies in the past year has diversified into advertising sales, building on its relationships with consumers who have used its apps to hail a car-ride or to order food for delivery. The data the company gathers about people’s destinations and their buying habits are a key resource in helping to provide brands […]