Criteo is Growing its Massive Identity Graph with First-Party Data

Criteo, which is widely known as a global powerhouse in retargeting, will leverage its massive database of 2.5 billion active shoppers to prepare for a cookie-free world. This efforts are manifest at Criteo, and with the work it’s doing notably with The Trade Desk and Google, explains Megan Clarken, CEO in this interview with Matt Prohaska for Beet.TV She explains the importance of […]

 
 

Nielsen’s Clarken On Brand Safety & OpenSlate Investment

Nielsen is gearing up to plug video brand safety features in to its Digital Ad Ratings, after investing to acquire a minority stake in OpenSlate this month. OpenSlate provides data about the content, subject matter and suitability of more than 600 million YouTube and Facebook videos for advertisers to determine whether the inventory is a […]

 
 

Digital Players & Platforms Want To Compete with TV: Nielsen’s Clarken

In the emerging world of advanced measurement for digital ad campaigns, the currencies and metrics on which buying and selling decisions are made are shifting sands. Many ad buyers, of course, want specific metrics to indicate real viewership and attribution of consequential purchase actions. But many brands, even digital ones, are now getting frustrated by […]

 
 

Holistic, Cross-Platform View Presages Measured Business Outcomes: Nielsen’s Clarken

LAS VEGAS–At this stage of cross-platform advertising, Nielsen has positioned itself to comparable advertising measurement components. It’s up to the industry to solve “for those sets of rules that pulls the measurement together,” says Nielsen Global Media President Megan Clarken. The end goal is “how you can get a holistic view from television viewing across […]