News Corp’s MCN Using Programmatic To Sell TV Ads with AOL in Australia

Australia is one of the world’s leading online advertising markets. So how will the year ahead play out in the nascent field of “programmatic” TV advertising? TV companies have to get onboard or risk being left behind, says one sector exec. “2015 will be the year many of them realize they’ve got to get on this […]

 

Montreal Web Video Studio “WatchMojo” Is a Top Ten Channel on YouTube

With a staff of 15 in its Montreal headquarters and a network of freelances , WatchMojo, an information and entertainment channel on YouTube, known for its “ten best” lists, is generating 130 million monthly views with 3 million subscribers.  This scale puts it in the top 10 ranking of most viewed YouTube channelS worldwide, according […]

 

Rightster CEO: Post-IPO, Acquisition Talks Already Under Way

LONDON — It’s barely a week since video distribution and monetization service Rightster became that rare beast – a technology floatation on London’s stock markets. But CEO Charlie Muirhead, whose company raised £22.4 million ($36 million), tells Beet.TV he is already talking with companies he wants to buy to grow his video business further. “We’re in […]

 

Big Frame’s Sarah Penna On The Role of Multi-Channel Networks

ANAHEIM — One of the biggest themes at VidCon this year was Multi-Channel Networks (MCNs), like Maker Studios, Fullscreen, Machinima, Revision3 and others, and their role in the YouTube ecosystem. We spoke with Sarah Penna, Co-founder and Chief Creative Officer of media company and MCN Big Frame to find out more about these networks in […]