Preventing Ad Fraud Requires Proactive Steps: FreeWheel’s Matthew Katz

Cybersecurity platforms for years have worked to eliminate fraudulent activity that costs advertisers millions of dollars a year. As those marketers shift more of their ad budgets into connected television (CTV), they must remain vigilant against suspicious activity that inflates viewership metrics. “A constant word that comes out of my mouth is ‘proactive’ — be […]