Meredith Creating Unified Identity Database

Fairly soon, few if any media companies will know more about female consumers than Meredith Corporation in the wake of its purchase of Time Inc.’s publishing assets and the accompanying trove of user data. “We’re working hard to combine and collect that across all of our properties, all platforms, and have one unified identity database […]

 

Meredith’s Digital Assets Are Viewed ‘With Intent’: Chief Digital Officer Minoff

What’s the difference between someone perusing social media content and navigating one of Meredith Corporation’s digital assets? “When people come to us, they come with purpose and intent,” says Matt Minoff, the publishing giant’s Chief Digital Officer. “When I’m on Facebook, I’m in browse mode. I’m scrolling through a feed and I’m looking for things […]

 

Meredith Corp.’s Minoff Bullish On Server-To-Server, Industry Collaboration

HOLLYWOOD, Florida – Meredith Corporation’s Chief Digital Officer is bullish on server-to-server ad auction integration. “We think it has a lot of value,” says Matt Minoff. “Anything we can do that decreases latency on the page, improves user experience while simultaneously driving incremental revenue growth is a positive.” Moreover, Minoff hopes to see the day […]