Context Levels The Playing Field: Index Exchange’s Barash

MARCO ISLAND, FL — In a world with digital ad identifiers crumbling under ad buyers’ feet, where do advertisers turn for best placement? Some in the industry are turning the clock back to a traditional style of adjacency, achieved using very modern methods. In this video interview with Beet.TV, Matt Barash, SVP, Americas & Global […]


Gaming Is The New Cinema: AdColony’s Barash

We’ve known for some time that the video games industry is bigger than Hollywood. But the growth of mobile gaming is underlining that position. “The phone is your primary device,” says business development mobile ad tech provider AdColony‘s VP Matt Barash. “Maybe gaming is the new cinema. It’s where people spend a lot of time. “Recently, we had the Super Bowl […]