Mark McKee

Television advertising sales are becoming increasingly automated as digital technologies transform the way marketers and media agencies run campaigns. Computerized auctions of video ad inventory have established a foothold in connected TV (CTV), and are expected to transform the broader television marketplace amid its technological evolution. Managing Sales Amid Complexity Mark Gorman, chief executive of […]

Providers of premium TV programming have more ways to reach audiences who are spending more time watching video on connected devices like smart TVs and mobile phones. The growth of connected TV (CTV) has added another layer of complexity to the advertising marketplace. “Our focus has always been around premium TV, and how do we […]

The growing sophistication of both TV and online data is making cross-platform media mix modeling more reliable, says Mark McKee, Senior VP Global Marketing and Strategy at Videology in an interview with Beet.TV. “The first party and third party purchase behavior is effective in reaching and delivering both brand and sales metrics,” he says in a conversation […]

One of the biggest changes in the digital video industry is coming thanks to the arrival of ye olde traditional TV advertising practices, says one industry exec. “The biggest lever I’ve seen in pushing this forward is this concept of TV data coming online, which really didn’t exist a year and half ago,” says Mark […]

The use of advanced targeting in online video has grown tremendously year over year, says Mark McKee, Senior VP Global Marketing & Strategy at video at tech platform Videology in an interview with Beet.TV. About two-thirds of online video campaigns now include advanced targeting beyond age and gender, such as purchase behavior, and that’s up from […]