More Data Isn’t Needed: 4INFO’s Tangredi On Inscape Tie-Up

Data may be the new oil – but, sometimes, you can just wring more miles out of the same oil. That is the view of one ad-tech exec who says the emerging imperative is not to get more audience data but, rather to tie together existing available pieces in a better way. “I think more data […]

 
 

4INFO’s Tangredi On The Quest For Universal ID’s

As identity resolution migrates from digital media to various forms of television, there are gaps to close as turf wars abound, says 4INFO’s Mari Tangredi. The end goal is to bring “some of the things that people have gotten used to in digital forward into the TV space. We’re bridging that gap between them.” From […]