Magnite

The withering of the third-party cookies and mobile identifiers that have made up much of traditional digital ad targeting is up-ending the business of marketers reaching audiences. As those methods wane, many ad planners are contemplating the switch from targeting users to targeting the content they read or watch – commonly called “contextual” targeting. But, whilst “context” […]

Apple is ripping up the fabric of mobile ad targeting – but Tom Kershaw sees it as just another step along the trajectory to a world of enhanced compliance. The tech company is due to change its Identifier for Advertisers (IDFA), which advertisers use to identify iOS devices so they can deliver customized advertising, to […]

Political candidates this year face a daunting task in reaching voters as the coronavirus pandemic disrupts traditional publicity efforts like rallies, conventions and stump speeches. Campaigns also must adjust to changing media consumption habits as more households cancel cable and satellite subscriptions, and connect their TVs directly to the Internet. Connected TV (CTV) has the […]